{"id":63,"date":"2024-09-30T18:53:23","date_gmt":"2024-09-30T18:53:23","guid":{"rendered":"https:\/\/blog.dontsaythat.com\/?p=63"},"modified":"2024-09-30T18:53:23","modified_gmt":"2024-09-30T18:53:23","slug":"the-ftc-announces-massive-settlement-with-invitation-homes","status":"publish","type":"post","link":"https:\/\/blog.dontsaythat.com\/?p=63","title":{"rendered":"The FTC Announces Massive Settlement With Invitation Homes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"63\" class=\"elementor elementor-63\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7979ad e-flex e-con-boxed e-con e-parent\" data-id=\"f7979ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcf6eb elementor-widget elementor-widget-text-editor\" data-id=\"5bcf6eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"emailContent ql-container\"><p>Good morning! This is the eighth edition of the Compliant Connect newsletter.<\/p><p>The goal is simple: to <strong>keep you in the loop<\/strong> on what the FTC and other regulatory agencies are up to so that you can protect yourself.<\/p><p>These newsletters will land in your inbox twice a week &#8211; Mondays and Thursdays.<\/p><p>Remember: this is NOT legal advice, only information!<\/p><p>Here\u2019s the rundown today\u2026<\/p><ul><li><strong>\ud83d\udea8 BizOpp Crackdown<\/strong><\/li><li><strong>\ud83c\udfe1 Inside The FTC&#8217;s Latest Settlement (Invitation Homes)<\/strong><\/li><li><strong>\ud83d\udcc8 How Many Complaints Does The FTC Get?<\/strong><\/li><li><strong>\ud83c\udfdb\ufe0f FTC Chair Defends Non Compete Rule<\/strong><\/li><li><strong>\u260e\ufe0f The Compliant Way To Start A Sales Call<\/strong><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9053740 e-flex e-con-boxed e-con e-parent\" data-id=\"9053740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729ffc5 elementor-widget elementor-widget-text-editor\" data-id=\"729ffc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center; line-height: 1.3;\"><strong style=\"font-size: 20px; font-family: Arial, sans-serif; color: #222222;\">Compliance Digest: What You Should Read Today<\/strong><\/p><p><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-af4ceyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5jbmJjLmNvbVwvMjAyNFwvMDlcLzI1XC9hbWF6b24tYXV0b21hdGlvbi1zY2FtbWVycy1zdWVkLWJ5LWZ0Yy1mb3ItZmFsc2UtY2xhaW1zLWRlYXRoLXRocmVhdHMuaHRtbCIsIm5ld3NsZXR0ZXJJZCI6IjE1ODE5Iiwic3Vic2NyaWJlcklkIjoxMzc2MiwiZG9tYWluIjoibHVybm5hdGlvbiIsInRyYWNraW5nRG9tYWluIjoibHVybm5hdGlvbi5zbGNsa3RyazAwOS5jb20iLCJ0aW1lIjoxNzI3NzAwNDI4LCJkZWwiOjEwLCJzZW5kZXIiOjMyMn0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The FTC Is Cracking Down On Companies That Launch An Manage Online Businesses On Behalf Of Customers<\/strong><\/a><\/p><p>This article from CNBC explores recent FTC actions, including their investigations and lawsuits again companies that offer done for you &#8220;bizopp&#8221; services.<\/p><p>The article talks about the recent case targeting Ascend Ecom, which ran an Amazon e-commerce program.<\/p><p>Deceptive earnings claims are at the heart of many of these investigations.<\/p><p><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-0f2aeyJsaW5rIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvd2F0Y2g_dj1TeGw0WFZ6dnVTZyZhYl9jaGFubmVsPTYwTWludXRlcyIsIm5ld3NsZXR0ZXJJZCI6IjE1ODE5Iiwic3Vic2NyaWJlcklkIjoxMzc2MiwiZG9tYWluIjoibHVybm5hdGlvbiIsInRyYWNraW5nRG9tYWluIjoibHVybm5hdGlvbi5zbGNsa3RyazAwOS5jb20iLCJ0aW1lIjoxNzI3NzAwNDI4LCJkZWwiOjEwLCJzZW5kZXIiOjMyMn0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Lina Khan Defends New Non Compete Rule [Video]<\/strong><\/a><\/p><p>FTC chair Lina Khan did an <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-3d37eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvd2F0Y2g_dj1lYlF0V1pIM1RXNCZhYl9jaGFubmVsPTYwTWludXRlcyIsIm5ld3NsZXR0ZXJJZCI6IjE1ODE5Iiwic3Vic2NyaWJlcklkIjoxMzc2MiwiZG9tYWluIjoibHVybm5hdGlvbiIsInRyYWNraW5nRG9tYWluIjoibHVybm5hdGlvbi5zbGNsa3RyazAwOS5jb20iLCJ0aW1lIjoxNzI3NzAwNDI4LCJkZWwiOjEwLCJzZW5kZXIiOjMyMn0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>interview<\/strong><\/a> with 60 Minutes, where she talked about the FTC&#8217;s priorities.<\/p><p>She recorded a separate video that specifically focused on the FTC&#8217;s new non-compete rules.<\/p><p>It&#8217;s worth watching since she hints at the FTC&#8217;s path forward after their <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-8a20eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5ucHIub3JnXC8yMDI0XC8wN1wvMDNcL254LXMxLTUwMjA1MjVcL25vbmNvbXBldGUtYmFuLWJsb2NrLWZ0Yy1jb21wZXRpdGlvbi1yeWFuLXRleGFzIiwibmV3c2xldHRlcklkIjoiMTU4MTkiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3Mjc3MDA0MjgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>recent legal setbacks<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2111bb8 e-flex e-con-boxed e-con e-parent\" data-id=\"2111bb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-093197e elementor-widget elementor-widget-image\" data-id=\"093197e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"188\" src=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/aufUg47IiAPhS4UjX38cbcByJnEdsjvMaRgrKKiz-1024x188.png\" class=\"attachment-large size-large wp-image-64\" alt=\"invitationhomeslogo\" srcset=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/aufUg47IiAPhS4UjX38cbcByJnEdsjvMaRgrKKiz-1024x188.png 1024w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/aufUg47IiAPhS4UjX38cbcByJnEdsjvMaRgrKKiz-300x55.png 300w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/aufUg47IiAPhS4UjX38cbcByJnEdsjvMaRgrKKiz-768x141.png 768w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/aufUg47IiAPhS4UjX38cbcByJnEdsjvMaRgrKKiz.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-537c9c0 elementor-widget elementor-widget-text-editor\" data-id=\"537c9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"line-height: 1.5; text-align: center;\"><strong style=\"font-family: Arial, sans-serif; color: #222222; font-size: 20px;\">Case Breakdown: Invitation Homes<\/strong><\/p><p>Invitation Homes, one of the largest owners of single-family rental properties in the United States, <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-2335eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5yZXV0ZXJzLmNvbVwvbWFya2V0c1wvdXNcL3VzLWZ0Yy1yZWFjaGVzLTQ4LW1pbGxpb24tc2V0dGxlbWVudC13aXRoLWludml0YXRpb24taG9tZXMtb3Zlci1qdW5rLWZlZXMtY29zdHMtMjAyNC0wOS0yNFwvIiwibmV3c2xldHRlcklkIjoiMTU4MTkiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3Mjc3MDA0MjgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>agreed to pay $48 million to settle with the FTC,<\/strong><\/a><\/p><p>The FTC accused the company of engaging in deceptive business practices, including <strong>withholding security deposits unfairly, charging hidden fees, and renting homes in poor condition. <\/strong><\/p><p><strong>Note: <\/strong>Invitation Homes admitted to no wrongdoing. Here is their <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-7465eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5pbnZoLmNvbVwvbmV3cy1ldmVudHNcL25ld3NcL25ld3MtZGV0YWlsc1wvMjAyNFwvSW52aXRhdGlvbi1Ib21lcy1SZWFjaGVzLUFncmVlbWVudC13aXRoLUZlZGVyYWwtVHJhZGUtQ29tbWlzc2lvblwvZGVmYXVsdC5hc3B4IiwibmV3c2xldHRlcklkIjoiMTU4MTkiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3Mjc3MDA0MjgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>press release<\/strong><\/a>.<\/p><p>You may not be a large landlord, but there is still a lot about this case that&#8217;s probably relevant to you. Below are some highlights.<\/p><p><strong>Misrepresentations About The True Price Of Renting<\/strong><\/p><p>Invitation Homes are accused of misrepresenting the full cost of renting a home, thus violating section 5 of the FTC Act.<\/p><p>While customers were told in the advertising about the rent they would pay, they were not told about mandatory fees such as &#8220;application fees&#8221; and &#8220;reservation fees.&#8221; <strong>These could add an additional $40-$145 per month.<\/strong><\/p><p>According to the complaint, this was a deliberate practice, with employees being told to only display fees when absolutely critical.<\/p><p>In the complaint, the FTC says that <strong>since 2018, Invitation Homes has tracked customer complaints<\/strong>. These include &#8220;escalations&#8221; where a customer posts a negative review or submits a complaint to the Better Business Bureau.<\/p><p>The most common complaint? Frustration about surprise fees.<\/p><p><strong>Deceptive Promises About Home Inspections<\/strong><\/p><p>In the marketing of these homes, the FTC alleges that Invitation Homes promised that ever home passed a &#8220;quality assurance inspection&#8221; before a new tenant moved in.<\/p><p>According to the complaint, over a 5 year period tenants in <strong>over 33,328 properties submitted work orders within the first week of moving in.<\/strong> Many complained of mold, broken appliances, exposed wiring and other issues a home inspection would catch.<\/p><p><strong>Deceptive Promises About Maintenance<\/strong><\/p><p>According to the FTC, tenants were told that they would get \u201c24\/7 emergency maintenance\u201d.<\/p><p>However, many residents complained that they would go weeks before CRITICAL repairs like heat in the winter or air conditioning in the summer because of delays in repairs.<\/p><p><strong>Aggressive Withholding Of Security Deposits<\/strong><\/p><p>Invitation Homes misled prospective tenants about what would cause them to withhold their security deposits.<\/p><p>The complaint alleges that Invitation Homes withheld security deposits from tenants for things like normal wear-and-tear, damages that existed before renters moved in, and renovations. <strong>These are all things that the tenants should not have been responsible for.<\/strong><\/p><p>According to the complaint, one exployee said that aggressively charging residents \u201cis how we get upset residents but also make the numbers [the Chief Financial Officer] communicated investors need [to] see.\u201d<\/p><p><strong>Settlement Terms<\/strong><\/p><p>The FTC claims that Invitation Homes violated <strong>Section 5 of the FTC Act<\/strong> through misrepresentations and unfair practices.<\/p><p>They also accused Invitation Homes of violating the <strong>Gramm-Leach-Bliley Act<\/strong> &#8211; a law which prohibits individuals from fraudulently obtaining customer information from financial institutions.<\/p><p>Invitation Homes is required to give <strong>$48 million <\/strong>to the FTC for customer refunds.<\/p><p>They are also PROHIBITED from practices the FTC accused them of, such as improperly withholding security deposits and not notifying prospects about the full cost of renting their homes.<\/p><p>Here is the link to the <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-264eeyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9uZXdzLWV2ZW50c1wvbmV3c1wvcHJlc3MtcmVsZWFzZXNcLzIwMjRcLzA5XC9mdGMtdGFrZXMtYWN0aW9uLWFnYWluc3QtaW52aXRhdGlvbi1ob21lcy1kZWNlaXZpbmctcmVudGVycy1jaGFyZ2luZy1qdW5rLWZlZXMtd2l0aGhvbGRpbmctc2VjdXJpdHkiLCJuZXdzbGV0dGVySWQiOiIxNTgxOSIsInN1YnNjcmliZXJJZCI6MTM3NjIsImRvbWFpbiI6Imx1cm5uYXRpb24iLCJ0cmFja2luZ0RvbWFpbiI6Imx1cm5uYXRpb24uc2xjbGt0cmswMDkuY29tIiwidGltZSI6MTcyNzcwMDQyOCwiZGVsIjoxMCwic2VuZGVyIjozMjJ9\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FTC&#8217;s press release<\/strong><\/a><strong>. <\/strong><\/p><p>Here is the link to the <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-c3a1eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9zeXN0ZW1cL2ZpbGVzXC9mdGNfZ292XC9wZGZcL0ludml0YXRpb25Ib21lcy1Db21wbGFpbnQtc2lnbmVkLWZpbmFsLnBkZiIsIm5ld3NsZXR0ZXJJZCI6IjE1ODE5Iiwic3Vic2NyaWJlcklkIjoxMzc2MiwiZG9tYWluIjoibHVybm5hdGlvbiIsInRyYWNraW5nRG9tYWluIjoibHVybm5hdGlvbi5zbGNsa3RyazAwOS5jb20iLCJ0aW1lIjoxNzI3NzAwNDI4LCJkZWwiOjEwLCJzZW5kZXIiOjMyMn0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>complaint<\/strong><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d51949 e-flex e-con-boxed e-con e-parent\" data-id=\"3d51949\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-381714a elementor-widget elementor-widget-text-editor\" data-id=\"381714a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"line-height: 1.3; text-align: center;\"><strong style=\"font-size: 20px; font-family: Arial, sans-serif; color: #222222;\">Did You Know\u2026<\/strong><\/p><p>In 2023, the FTC&#8217;s Consumer Sentinel Network <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-3c10eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9yZXBvcnRzXC9jb25zdW1lci1zZW50aW5lbC1uZXR3b3JrLWRhdGEtYm9vay0yMDIzIiwibmV3c2xldHRlcklkIjoiMTU4MTkiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3Mjc3MDA0MjgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>received over 5.4 million<\/strong><\/a> consumer reports.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6136a6c e-flex e-con-boxed e-con e-parent\" data-id=\"6136a6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e34a9 elementor-widget elementor-widget-image\" data-id=\"e9e34a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/Pw4x7TZCco5I7qplJRvTUPPPI43mAnhgyQUgP7jG-1024x621.jpg\" class=\"attachment-large size-large wp-image-65\" alt=\"ftc-call-intro\" srcset=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/Pw4x7TZCco5I7qplJRvTUPPPI43mAnhgyQUgP7jG-1024x621.jpg 1024w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/Pw4x7TZCco5I7qplJRvTUPPPI43mAnhgyQUgP7jG-300x182.jpg 300w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/Pw4x7TZCco5I7qplJRvTUPPPI43mAnhgyQUgP7jG-768x466.jpg 768w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/Pw4x7TZCco5I7qplJRvTUPPPI43mAnhgyQUgP7jG.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb9be4 elementor-widget elementor-widget-text-editor\" data-id=\"7fb9be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center; line-height: 1.2;\"><strong style=\"color: #222222; font-family: Arial, sans-serif; font-size: 20px;\">Quick Compliance Tip: Proper Call Introduction<\/strong><\/p><p>As we&#8217;ve talked about many times, the FTC is emphasizing telesales in its enforcement.<\/p><p>The reason is that the <a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-b684eyJsaW5rIjoiaHR0cHM6XC9cL2VuLndpa2lwZWRpYS5vcmdcL3dpa2lcL0FNR19DYXBpdGFsX01hbmFnZW1lbnQsX0xMQ192Ll9GVEMiLCJuZXdzbGV0dGVySWQiOiIxNTgxOSIsInN1YnNjcmliZXJJZCI6MTM3NjIsImRvbWFpbiI6Imx1cm5uYXRpb24iLCJ0cmFja2luZ0RvbWFpbiI6Imx1cm5uYXRpb24uc2xjbGt0cmswMDkuY29tIiwidGltZSI6MTcyNzcwMDQyOCwiZGVsIjoxMCwic2VuZGVyIjozMjJ9\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>AMG Capital<\/em> case<\/strong><\/a> ruling by the Supreme Court has made it so the FTC is now focusing more on Section 19 and the application of the Telemarketing Sales Rule.\u00a0<\/p><p>A common violation that Greg talks about is not properly introducing yourself at the beginning of a sales call.<\/p><p>It&#8217;s SIMPLE to introduce yourself in a compliant way.<\/p><p>Here&#8217;s how. At the very beginning of every sales call, <strong>there must be a formal introduction with&#8230;<\/strong><\/p><ul><li>The name of the caller<\/li><li>Who or what company they represent<\/li><li>The purpose of the call<\/li><li>Whether the call is being recorded.<\/li><\/ul><p>The salesperson has to use their REAL name, no fake names or aliases allowed.<\/p><p>They have to be forthcoming on why they\u2019re calling, who they\u2019re representing, and how they got their information, if asked.<\/p><p>For example, you could say, \u201cMy name is [Name], calling on behalf of [Company]. I noticed your recent book purchase online, and I\u2019m calling on a recorded line to make sure you\u2019re happy and to offer any further assistance. How are you today?\u201d<\/p><p>It&#8217;s really that simple.<\/p><p>Remember though, you must have <strong>express written consent<\/strong> before contacting a prospect over the phone or by text!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Good morning! This is the eighth edition of the Compliant Connect newsletter. 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