{"id":165,"date":"2024-12-09T15:51:11","date_gmt":"2024-12-09T15:51:11","guid":{"rendered":"https:\/\/blog.dontsaythat.com\/?p=165"},"modified":"2024-12-09T15:51:14","modified_gmt":"2024-12-09T15:51:14","slug":"too-small-for-the-ftc","status":"publish","type":"post","link":"https:\/\/blog.dontsaythat.com\/?p=165","title":{"rendered":"Too Small For The FTC?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"165\" class=\"elementor elementor-165\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9794e1 e-flex e-con-boxed e-con e-parent\" data-id=\"e9794e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c24ded elementor-widget elementor-widget-text-editor\" data-id=\"3c24ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"emailContent ql-container\"><p>Good morning! This is the twenty-eighth edition of the Compliance Connect newsletter.<\/p><p>The goal is simple: to <strong>keep you in the loop<\/strong> on what the FTC and other regulatory agencies are up to so that you can protect yourself.<\/p><p>These newsletters will land in your inbox twice a week &#8211; Mondays and Thursdays.<\/p><p>Remember: this is NOT legal advice, only information!<\/p><p>Here\u2019s the rundown today\u2026<\/p><ul><li>\ud83d\udcde <strong>FTC Acts To Protect Seniors With New Telemarketing Rule<\/strong><\/li><li>\ud83c\udf54 <strong>Beyond Meat Settles Over Deceptive Advertising<\/strong><\/li><li>\ud83d\udd0d <strong>Does The FTC Ignore Small Companies?<\/strong><\/li><li>\u270d\ufe0f <strong>Can Copywriters Be Held Liable?<\/strong><\/li><li>\u2b50 <strong>Important Endorsement Requirement<\/strong><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96b84e elementor-widget elementor-widget-text-editor\" data-id=\"e96b84e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"line-height: 1.5; text-align: center;\"><strong style=\"font-size: 20px; font-family: Arial, sans-serif; color: #222222;\">Compliance Digest: What You Should Read Today<\/strong><\/p><p><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-ccefeyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9uZXdzLWV2ZW50c1wvbmV3c1wvcHJlc3MtcmVsZWFzZXNcLzIwMjRcLzExXC9mdGMtdGFrZXMtYWltLXRvcC1mcmF1ZC1kcml2aW5nLWxvc3Nlcy1hbW9uZy1vbGRlci1hbWVyaWNhbnMiLCJuZXdzbGV0dGVySWQiOiIxNjAyMCIsInN1YnNjcmliZXJJZCI6MTM3NjIsImRvbWFpbiI6Imx1cm5uYXRpb24iLCJ0cmFja2luZ0RvbWFpbiI6Imx1cm5uYXRpb24uc2xjbGt0cmswMDkuY29tIiwidGltZSI6MTczMzc1MjE3OCwiZGVsIjoxMCwic2VuZGVyIjozMjJ9\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>FTC Expands Telemarketing Sales Rule To Protect Seniors <\/strong><\/a><\/p><p>The FTC has expanded its <strong>Telemarketing Sales Rule (TSR)<\/strong> to include inbound telemarketing calls for technical support services, aiming to combat scams targeting older consumers.<\/p><p>This amendment addresses calls made by consumers responding to ads or mail solicitations offering <strong>tech support<\/strong>.<\/p><p>Last year, consumers over 60 reported losing over $175 million to tech support scams.<\/p><p>The new rule <strong>defines &#8220;technical support services&#8221; broadly<\/strong> and removes exemptions for calls responding to advertisements or direct mail.<\/p><p>Most provisions will take effect 60 days after publication.<\/p><p><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-b603eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5zZmdhdGUuY29tXC9sYVwvYXJ0aWNsZVwvY2FsaWYtdmVnYW4tbWVhdC1jb21wYW55LXNldHRsaW5nLXByb3RlaW4tMTk5MTAyMzAucGhwIiwibmV3c2xldHRlcklkIjoiMTYwMjAiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3MzM3NTIxNzgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Vegan Meat Company Settles Over Deceptive Protein Claims<\/strong><\/a><\/p><p>Beyond Meat, a California-based vegan meat company, has <strong>agreed to pay $7.5 million<\/strong> to settle class action lawsuits alleging it overstated the protein content and quality of its products.<\/p><p>The company, known for plant-based burgers and sausages, DENIES the claims but settled to avoid further litigation costs.<\/p><p>This story is a reminder that <strong>regulators are not the only ones who can sue you<\/strong> for deceptive advertising &#8211; class action lawsuits are also a real threat.<\/p><p>Consumers who purchased Beyond Meat products between May 31, 2018, and August 14, 2024, can file a claim for compensation until April 14, 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b93b2 elementor-widget elementor-widget-image\" data-id=\"63b93b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/12\/GettyImages-1073831676-300x188.jpg\" class=\"attachment-medium size-medium wp-image-167\" alt=\"\" srcset=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/12\/GettyImages-1073831676-300x188.jpg 300w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/12\/GettyImages-1073831676-1024x643.jpg 1024w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/12\/GettyImages-1073831676-768x482.jpg 768w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/12\/GettyImages-1073831676-1536x965.jpg 1536w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/12\/GettyImages-1073831676-2048x1287.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac6771 elementor-widget elementor-widget-text-editor\" data-id=\"0ac6771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"line-height: 1.2; text-align: center;\"><strong style=\"font-size: 20px; font-family: Arial, sans-serif; color: #222222;\">Are You Too Small For The FTC?<\/strong><\/p><p>One of the most common things we hear from skeptical marketers and business owners is&#8230;<\/p><p>\u201cI\u2019m too small to get sued by the FTC.\u201d<\/p><p>That mentality is DANGEROUS.<\/p><p>The FTC and other regulatory bodies have repeatedly made one thing crystal clear: no one is too small to be investigated or sued.<\/p><p>There is no \u201cminimum threshold\u201d required to be targeted. <strong>The law is the law<\/strong>, and it applies to everyone.<\/p><p>The Amazons and Facebooks of the world may get the big headlines, but every single month, small companies around the world end up being investigated.<\/p><p>Here are some examples&#8230;<\/p><ul><li><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-073ceyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9sZWdhbC1saWJyYXJ5XC9icm93c2VcL2Nhc2VzLXByb2NlZWRpbmdzXC8xNzItMzE2Ny14MTcwMDU1LWExLWRvY3ByZXAtaW5jIiwibmV3c2xldHRlcklkIjoiMTYwMjAiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3MzM3NTIxNzgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>A1 Docprep<\/strong><\/a> had only 136 eligible customers and was fined $232,755.<\/li><li><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-2af0eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9sZWdhbC1saWJyYXJ5XC9icm93c2VcL2Nhc2VzLXByb2NlZWRpbmdzXC8xMzItMzI4OS14MTQwMDM1LWNkLWNhcGl0YWwtaW52ZXN0bWVudHMtbGxjIiwibmV3c2xldHRlcklkIjoiMTYwMjAiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3MzM3NTIxNzgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>CD Capital Investments<\/strong><\/a> had only 243 eligible customers and was fined $132,072.<\/li><li><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-11ffeyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9sZWdhbC1saWJyYXJ5XC9icm93c2VcL2Nhc2VzLXByb2NlZWRpbmdzXC8xNzItMzA0MS1tYW5oYXR0YW4tYmVhY2gtdmVudHVyZS1sbGMtZXQtYWwiLCJuZXdzbGV0dGVySWQiOiIxNjAyMCIsInN1YnNjcmliZXJJZCI6MTM3NjIsImRvbWFpbiI6Imx1cm5uYXRpb24iLCJ0cmFja2luZ0RvbWFpbiI6Imx1cm5uYXRpb24uc2xjbGt0cmswMDkuY29tIiwidGltZSI6MTczMzc1MjE3OCwiZGVsIjoxMCwic2VuZGVyIjozMjJ9\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Manhattan Beach Venture <\/strong><\/a>had only 2,889 eligible customers and was fined $292,200.<\/li><li><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-7b50eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9sZWdhbC1saWJyYXJ5XC9icm93c2VcL2Nhc2VzLXByb2NlZWRpbmdzXC8xNzItMzA1Ny1jYW1wYmVsbC1jYXBpdGFsLWxsYyIsIm5ld3NsZXR0ZXJJZCI6IjE2MDIwIiwic3Vic2NyaWJlcklkIjoxMzc2MiwiZG9tYWluIjoibHVybm5hdGlvbiIsInRyYWNraW5nRG9tYWluIjoibHVybm5hdGlvbi5zbGNsa3RyazAwOS5jb20iLCJ0aW1lIjoxNzMzNzUyMTc4LCJkZWwiOjEwLCJzZW5kZXIiOjMyMn0\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Campbell Capital<\/strong><\/a> had only 603 eligible customers and was fined $30,000.<\/li><li><a href=\"https:\/\/lurnnation.slclktrk009.com\/track\/click?linkData=1-3e02eyJsaW5rIjoiaHR0cHM6XC9cL3d3dy5mdGMuZ292XC9sZWdhbC1saWJyYXJ5XC9icm93c2VcL2Nhc2VzLXByb2NlZWRpbmdzXC8xNzItMzAxNS14MTgwMDMwLXZpc2lvbi1zb2x1dGlvbi1tYXJrZXRpbmctbGxjLWV0LWFsIiwibmV3c2xldHRlcklkIjoiMTYwMjAiLCJzdWJzY3JpYmVySWQiOjEzNzYyLCJkb21haW4iOiJsdXJubmF0aW9uIiwidHJhY2tpbmdEb21haW4iOiJsdXJubmF0aW9uLnNsY2xrdHJrMDA5LmNvbSIsInRpbWUiOjE3MzM3NTIxNzgsImRlbCI6MTAsInNlbmRlciI6MzIyfQ\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Vision Solution Marketing<\/strong><\/a> had only 1,177 customers and was fined $1.67 million.<\/li><\/ul><p>Greg talks about clients he represented who settled for $15,000 and another one who settled by giving the FTC just his watch.<\/p><p>The bottom line is that you are never too small to get investigated.<\/p><p>Most of the stores we cover in this newsletter are about the big companies.<\/p><p>However, there are many more examples of small companies bankrupted by an FTC investigation&#8230; or a class action lawsuit from unhappy customers&#8230; or an aggressive state AG.<\/p><p>Never let the fact that \u201cyou\u2019re a small company\u201d prevent you from becoming compliant.<\/p><p>If you are a small company, prioritize compliance NOW so that you grow from a solid, compliant foundation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbbb448 elementor-widget elementor-widget-text-editor\" data-id=\"fbbb448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"line-height: 1.3; text-align: center;\"><strong style=\"font-size: 20px; font-family: Arial, sans-serif; color: #222222;\">Did You Know\u2026<\/strong><\/p><p>The Consumer Financial Protection Bureau was formed in 2011 and focuses on protecting customers of financial products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93bda04 elementor-widget elementor-widget-image\" data-id=\"93bda04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"249\" height=\"300\" src=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/WqdPCaUF7DxBvKSr38mVYdgokxS0Ru9eZsJf89w3-249x300.jpg\" class=\"attachment-medium size-medium wp-image-53\" alt=\"greg_christiansen\" srcset=\"https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/WqdPCaUF7DxBvKSr38mVYdgokxS0Ru9eZsJf89w3-249x300.jpg 249w, https:\/\/blog.dontsaythat.com\/wp-content\/uploads\/2024\/09\/WqdPCaUF7DxBvKSr38mVYdgokxS0Ru9eZsJf89w3.jpg 474w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc68c82 elementor-widget elementor-widget-text-editor\" data-id=\"dc68c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center; line-height: 1.5;\"><strong style=\"font-size: 20px; color: #222222; font-family: Arial, sans-serif;\">Ask Greg Mailbag #5<\/strong><\/p><p><strong>FTC attorney Greg Christiansen from Guardian Law periodically answers questions from members of our community.<\/strong><\/p><p><strong>Herek: <\/strong><em>Let&#8217;s say I&#8217;m providing copywriting services for a client but the client prefers to use headlines with income claims which aren&#8217;t typical results. The client refuses to heed my advice about using compliant headlines. If the FTC decides to sue my client for non-compliance, will I also get into trouble? Will I still be implicated if I stop working with the client before they get sued?<\/em><\/p><p>You will naturally be on the target.\u00a0<\/p><p>When the FTC brings a lawsuit, they ask for discovery.\u00a0 <strong>Discovery will include a list of all of the companies assisting with the marketing<\/strong>.\u00a0 Which in this case will be you.\u00a0<\/p><p>Then you will receive a demand from the FTC for all of your files, they will see what you are doing, and then they will sue you.\u00a0\u00a0<\/p><p><strong>Sooze:<\/strong> <em>If you offer to do free websites for the first 3 people who respond and return a project specification form. And you provide the website. At the end you request a review or a pic of them in front of their website on the screen with a thumbs up sign. And you get their written release giving permission to use their review across multiple channels including digital and physical. Do you have to put a disclaimer below the review stating that it is Paid Advertisement? Thank you mucho in advance!<\/em><\/p><p>If you look at the recent FTC rules regarding endorsements, if you receive a testimonial based on some sort of compensation, then you must disclose the terms of the consideration.\u00a0<\/p><p>If you fail to do so, you are misleading the public and potential clients.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Good morning! This is the twenty-eighth edition of the Compliance Connect newsletter. The goal is simple: to keep you in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[355,362,240,354,347,353,364,357,366,216,363,361,360,358,352,359,341,365,356,333],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ftc-compliance-connect","tag-beyond-meat-deceptive-advertising-case","tag-beyond-meat-protein-claim-settlement","tag-compliance-software-complily","tag-consumer-data-misuse-lawsuits","tag-consumer-protection-laws-2023","tag-copywriter-liability-ftc","tag-deceptive-advertising-penalties","tag-endorsement-disclosure-requirements","tag-free-service-testimonial-rules","tag-ftc-compliance-updates","tag-ftc-endorsement-rules","tag-gravy-analytics-data-violations","tag-magnuson-moss-warranty-act-compliance","tag-protecting-seniors-from-scams","tag-small-business-ftc-compliance","tag-small-company-ftc-investigations","tag-supplement-marketing-compliance","tag-technical-support-scam-prevention","tag-telemarketing-sales-rule-changes","tag-venntel-ftc-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Too Small For The FTC? -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dontsaythat.com\/?p=165\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Too Small For The FTC? -\" \/>\n<meta property=\"og:description\" content=\"Good morning! This is the twenty-eighth edition of the Compliance Connect newsletter. 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